Ekaterina PrikhodkoHow to write about features for the game?When developers present a game, their pitch most often begins with an enumeration of the project’s features, features of gameplay moments…10 min read·Nov 2, 2020----
Ekaterina PrikhodkoWhat gaming marketers do?What are they and what functions do they have?4 min read·Sep 2, 2020----
Ekaterina PrikhodkoКак пользователи привлекаются в игруВ проект люди привлекаются по воронке, поэтому очень важно рассказывать как можно большему количеству людей, чтобы вероятность того, что…2 min read·Oct 3, 2019----
Ekaterina PrikhodkoИгры как бизнес и игры как искусствоКак человеку, работавшему в рекламе, индустрии очень похожей на геймдев по части слияния креатива и бизнеса, я часто отмечаю, что люди…1 min read·Apr 18, 2019----
Ekaterina PrikhodkoUseful resources and links to finally get down to business with your game (ENG/RU)Before reading: Unfortunately, I’ve lost some links about the materials used in this post. If you know the author, please contact me and…4 min read·Nov 27, 2018----
Ekaterina PrikhodkoCommunication as a tool: things to remember building effective business relationsThis is obvious, but worth repeating. In order to communicate effectively, you should listen to people and put attention to what they are…3 min read·Nov 21, 2018----
Ekaterina Prikhodko8 things for indies to start a productive conversation with publishersOur company Apelsin Games has started as an indie studio, so we can relate to many of developers’ concerns about games, working conditions…3 min read·Sep 25, 2018----