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Ekaterina Prikhodko
Ekaterina Prikhodko

17 Followers

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Nov 2, 2020

How to write about features for the game?

When developers present a game, their pitch most often begins with an enumeration of the project’s features, features of gameplay moments, and approach to the plot. …

Game Development

10 min read

How to write about features for the game?
How to write about features for the game?
Game Development

10 min read


Sep 2, 2020

What gaming marketers do?

What are they and what functions do they have? In this article, I talk about the types of professions and explain what the key competencies of each direction are. So if you do all this for one monthly salary, then — well done! A simplified diagram of the key game…

Marketing

4 min read

What gaming marketers do?
What gaming marketers do?
Marketing

4 min read


Oct 3, 2019

Как пользователи привлекаются в игру

В проект люди привлекаются по воронке, поэтому очень важно рассказывать как можно большему количеству людей, чтобы вероятность того, что они дойдут до конца (а что бы то ни было у вас в конце: покупка, инсталл, вишлист) возрасла. В маркетинге существует огромное количество моделей и схем того, как пользователи вовлекаются в…

Consumer Behavior

2 min read

Как пользователи привлекаются в игру
Как пользователи привлекаются в игру
Consumer Behavior

2 min read


Apr 18, 2019

Игры как бизнес и игры как искусство

Как человеку, работавшему в рекламе, индустрии очень похожей на геймдев по части слияния креатива и бизнеса, я часто отмечаю, что люди, разработчики и комментаторы на дтф в частности, помнят про креатив, но забывают про бизнес. Индустрия разработки игр — это бизнес. Бизнес занимается тем, что что-то делает (продукт/услугу), а потом…

Маркетинг

1 min read

Игры как бизнес и игры как искусство
Игры как бизнес и игры как искусство
Маркетинг

1 min read


Nov 27, 2018

Useful resources and links to finally get down to business with your game (ENG/RU)

Before reading: Unfortunately, I’ve lost some links about the materials used in this post. If you know the author, please contact me and I’ll add credits. You have an idea of a perfect game that will change the gaming industry once and for all. ============ LET’S SAY, YOU ARE HERE…

App Store Optimization

4 min read

Useful resources and links to finally get down to business with your game (ENG/RU)
Useful resources and links to finally get down to business with your game (ENG/RU)
App Store Optimization

4 min read


Nov 21, 2018

Communication as a tool: things to remember building effective business relations

This is obvious, but worth repeating. In order to communicate effectively, you should listen to people and put attention to what they are saying. With this ‘listening’ stuff you’d be able to understand what consumers or partners think before they say it out loud (even before they realise it). But…

Freelancing

3 min read

Communication as a tool: things to remember building effective business relations
Communication as a tool: things to remember building effective business relations
Freelancing

3 min read


Sep 25, 2018

8 things for indies to start a productive conversation with publishers

Our company Apelsin Games has started as an indie studio, so we can relate to many of developers’ concerns about games, working conditions etc. Now we’re publishers, this business scheme allows us more flexibility in decisions and makes some kind of ‘headhunters’ of us. I am one of the ‘main…

Gaming

3 min read

8 things for indies to start a productive conversation with publishers
8 things for indies to start a productive conversation with publishers
Gaming

3 min read


Sep 17, 2018

Why me?

Hey there, my name is Ekaterina. I came from the advertising industry, having 5+ years of experience behind. This business taught me a lot, but I felt like I needed a step forward right into something more vibrant, creative, promising and kicking. And which is not called ‘ad’. Taking into…

Gaming

1 min read

Why me?
Why me?
Gaming

1 min read

Ekaterina Prikhodko

Ekaterina Prikhodko

17 Followers

Marketing/communication strategist in a gaming industry @ Riga, Latvia (from Moscow, Russia)

Following
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