Nov 2, 2020How to write about features for the game?When developers present a game, their pitch most often begins with an enumeration of the project’s features, features of gameplay moments, and approach to the plot. …Game Development10 min readGame Development10 min read
Sep 2, 2020What gaming marketers do?What are they and what functions do they have? In this article, I talk about the types of professions and explain what the key competencies of each direction are. So if you do all this for one monthly salary, then — well done! A simplified diagram of the key game…Marketing4 min readMarketing4 min read
Oct 3, 2019Как пользователи привлекаются в игруВ проект люди привлекаются по воронке, поэтому очень важно рассказывать как можно большему количеству людей, чтобы вероятность того, что они дойдут до конца (а что бы то ни было у вас в конце: покупка, инсталл, вишлист) возрасла. В маркетинге существует огромное количество моделей и схем того, как пользователи вовлекаются в…Consumer Behavior2 min readConsumer Behavior2 min read
Apr 18, 2019Игры как бизнес и игры как искусствоКак человеку, работавшему в рекламе, индустрии очень похожей на геймдев по части слияния креатива и бизнеса, я часто отмечаю, что люди, разработчики и комментаторы на дтф в частности, помнят про креатив, но забывают про бизнес. Индустрия разработки игр — это бизнес. Бизнес занимается тем, что что-то делает (продукт/услугу), а потом…Маркетинг1 min readМаркетинг1 min read
Nov 27, 2018Useful resources and links to finally get down to business with your game (ENG/RU)Before reading: Unfortunately, I’ve lost some links about the materials used in this post. If you know the author, please contact me and I’ll add credits. You have an idea of a perfect game that will change the gaming industry once and for all. ============ LET’S SAY, YOU ARE HERE…App Store Optimization4 min readApp Store Optimization4 min read
Nov 21, 2018Communication as a tool: things to remember building effective business relationsThis is obvious, but worth repeating. In order to communicate effectively, you should listen to people and put attention to what they are saying. With this ‘listening’ stuff you’d be able to understand what consumers or partners think before they say it out loud (even before they realise it). But…Freelancing3 min readFreelancing3 min read
Sep 25, 20188 things for indies to start a productive conversation with publishersOur company Apelsin Games has started as an indie studio, so we can relate to many of developers’ concerns about games, working conditions etc. Now we’re publishers, this business scheme allows us more flexibility in decisions and makes some kind of ‘headhunters’ of us. I am one of the ‘main…Gaming3 min readGaming3 min read
Sep 17, 2018Why me?Hey there, my name is Ekaterina. I came from the advertising industry, having 5+ years of experience behind. This business taught me a lot, but I felt like I needed a step forward right into something more vibrant, creative, promising and kicking. And which is not called ‘ad’. Taking into…Gaming1 min readGaming1 min read
