Why me?

Hey there, my name is Ekaterina.

I came from the advertising industry, having 5+ years of experience behind. This business taught me a lot, but I felt like I needed a step forward right into something more vibrant, creative, promising and kicking. And which is not called ‘ad’. Taking into account my overall interest in watching other people play video games and the number of friends I met having spent time at gaming forum at my 13, I decided to look for opportunities in game development.

RUS: ‘Do something useful after all!’ — Motivational piece in one of the advertising agencies I worked.

As with advertising, it’s very hard to find a ‘weak spot’ and squeeze through it, it’s very hard to actually start. Not only in a career-wise way. Psychologically you have to prepare for a constant instability of a venture business. I chose to give it a shot.

I chose to begin with additional education (course of Basics of Game Development and one more on Game Analytics) and then I was invited to join an indie studio in Riga, Latvia as a head of marketing. This was and still is a challenge for me. But it totally worths it.

Basing on my marketing experience I’ll try to contribute to the gaming society as much as I can through this blog.