How to write about features for the game?

  • A feature is a basic feature that describes a fact in the game, without emotions. Features translate into benefits.
  • The advantage is a rational feature that evolved in response to the question: What’s in it for me as a player? It can be convenience, simplicity, speed, accessibility — the same experience for everyone.
  • The value is emotional, it answers the question: Why should I (the player) care? Here we are talking about safety, fun, creativity, status — subjectively perceived things.

1. Easy (if lazy)

2. Medium (recommended)

Source: https://www.kickframe.com/frameworks/2020/7/31/bra..

Product Attributes → Functional Benefit → Emotional Benefit

Benefit Ladder for the game Wasteland 3: how to put the features from the bottom to the top

3. Hard (full immersion)

Benefits of games as entertainment for players (my view). Source: https://media.bain.com/elements-of-value/#
Evaluation of Vampire: The Masquerade® — Bloodlines™ 2 with Bain & Company Inc. model

Try to look at your product through the eyes of a potential audience and ask yourself two questions: what is cool about it and what does it give me as a player? This will not be just a list of advantages, but the reasons that induce us, who are irrational by nature, to make our irrational choices.

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Marketing/communication strategist in a gaming industry @ Riga, Latvia (from Moscow, Russia)

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Ekaterina Prikhodko

Ekaterina Prikhodko

Marketing/communication strategist in a gaming industry @ Riga, Latvia (from Moscow, Russia)

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